Welcome to Prettykart.com, an Indian e-commerce platform operated by [Your Company Name, e.g., AINTZANE DIGITAL PRIVATE LIMITED]. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, share, and protect your data in compliance with the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and other applicable laws in India.

By visiting Prettykart.com or using our services, you agree to the terms of this Privacy Policy. Please read it carefully.

1. Information We Collect

We collect various types of information from you to provide and improve our services. This includes:

1.1. Personal Identifiable Information (PII) This is information that can be used to identify you directly. We collect this when you:

• Create an account: Your name, email address, mobile number, and password.

• Place an order: Your name, billing address, shipping address, and phone number.

• Make a payment: Your payment information, such as credit/debit card details or other payment instrument details. Please note that we do not store your full payment card details; they are securely processed by our third-party payment gateways.

• Contact customer support: Information you provide to us to resolve your queries.

1.2. Sensitive Personal Data or Information (SPDI) This refers to certain categories of personal data as defined under Indian law. We collect this with your explicit consent and only when necessary for the services we provide. This may include:

• Financial information (as part of payment processing, as mentioned above).

• Any other information that may be classified as SPDI under applicable law.

1.3. Other Information We also collect non-personal and technical information automatically when you interact with our website. This includes:

• Device Information: IP address, browser type, operating system, and unique device identifiers.

• Usage Data: Pages you visit, products you view, items in your cart, time spent on the site, and other details of your Browse activity.

• Location Information: Data about your general location, which may be derived from your IP address.

2. How We Collect Information

We collect information through the following methods:

• Directly from You: When you voluntarily provide it to us by creating an account, placing an order, or contacting us.

• Automatically: Through the use of cookies, web beacons, and other tracking technologies.

• From Third-Party Sources: We may receive information about you from our payment gateways, marketing partners, or social media platforms if you choose to link your accounts.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Manage Our Services: To process and fulfill your orders, deliver products, and manage your account.

• To Improve Your Experience: To personalize your shopping experience, recommend products you may be interested in, and provide relevant content and advertising.

• For Communication: To send you order confirmations, shipping updates, and to respond to your inquiries. We may also send you marketing and promotional communications, which you can opt out of at any time.

• For Security and Fraud Prevention: To protect our website and users from fraudulent activities, misuse of services, and other illegal acts.

• For Legal and Regulatory Compliance: To comply with legal obligations, such as responding to a court order or a law enforcement request.

4. Sharing Your Information

We do not sell your personal information. We may share your information with third parties only in the following circumstances:

• Service Providers: We share information with third-party service providers who assist us in operating our business. This includes payment gateways, shipping and logistics partners, IT support, and marketing service providers. These third parties are contractually obligated to keep your information confidential and use it only for the purposes we specify.

• Affiliates and Group Companies: We may share your information with our affiliates or group companies to provide and improve our services, and for marketing purposes.

• Legal Compliance: We may disclose your information if required by law, a government request, or to protect our rights, property, or safety.

• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the new entity.

5. Cookies and Other Tracking Technologies

We use cookies and similar technologies to enhance your Browse experience, analyze site traffic, and personalize content. You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline them if you prefer. However, this may prevent you from taking full advantage of the website.

6. Your Rights

As a Prettykart.com user, you have certain rights concerning your personal information:

• Right to Access: You have the right to access and review the personal information we hold about you.

• Right to Correction: You can request us to correct any inaccurate or incomplete information.

• Right to Withdraw Consent: You can withdraw your consent for us to use your SPDI at any time.

• Opt-out of Marketing: You can opt out of receiving promotional emails from us by following the unsubscribe link in the email.

7. Data Security

We have implemented reasonable security practices and procedures to protect your personal information from unauthorized access, use, or disclosure. We use physical, electronic, and procedural safeguards, including data encryption, to ensure the confidentiality and integrity of your data. However, please be aware that no security system is completely foolproof, and we cannot guarantee absolute security.

8. Grievance Officer

In accordance with the Information Technology Act, 2000, and the rules made thereunder, we have appointed a Grievance Officer to address your concerns regarding data privacy.

Grievance Officer Name: [Grievance Officer Name] Address: [Grievance Officer's Address] Email: [Grievance Officer's Email] Phone: [Grievance Officer's Phone Number]

The Grievance Officer is responsible for redressing your grievances expeditiously, and they will acknowledge your complaint within 30 days of receipt.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact our Grievance Officer at the details provided above.